Last week we mentioned a complaint from the Procter & Gamble (the world’s largest advertiser) about transparency and standards in programmatic ad selling. In less than seven days this has turned into a major issue with both governments and over 200 big advertisers pulling their ads from YouTube over claims that algorithms are placing their content next to extremist material, and thus funding it. It’s a move that’s going to cost Google hundreds of millions of dollars in lost revenue, and has already resulted in a downgrading of their stock value, until it can provide a better way to police placing of ads. Millions of people uploading 400 hours of content every minute to Google is a hard problem to solve.
Google announced an improved algorithm to reduce the size of the ubiquitous JPEG file by 35%. If widely used it could have a significant impact on the amount of data an average user transfers in a month, and lead to faster load times for image heavy websites.
Everyone has gone Phishing; seeking to get users to divulge valuable personal information, is up 33 % across the five most targeted industries. However, whilst most are wise to be suspicious of links in an email, would you question a link in an sms from your network provider? Ransomware is on the rise including one this week with a star trek theme.
It’s been several weeks since we last talked about AI; a new report seeks to asses it’s impact on business in the next 3 years.
Amazon tries to make it more rewarding to create skills for Alexa.
The latest iPad appears to offer no new killer feature, just a long overdue price reduction.
Ad tech firm Teads bought by Altice for $308m.
In what may be the most common sense ever proposed by a government, this week the US Dig-Once bill, looks likely to pass into legislation, reminding us of an advert from 19 years ago (who says that advertising doesn’t work?) (apologies for the quality).